Ali Larter Joins Dove Real Beauty Campaign

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This makes us even more excited for the Emmy Awards.

Ali Larter announced today that, in collaboration with Dove Hair Care, she's taking a stand for real beauty by "going real" on the red carpet.

Real Beauty The Heroes star will be forgoing the usual pre-awards show professional hairstyling routine by creating her own hairstyle, without a team of stylists. Her mission is to inspire women to start loving the hair they have, while not comparing it to the unattainable images they see in the media and Hollywood.

"There is a lot of work that goes into Hollywood hair and I want women to know that it is unrealistic for every day," said Larter. "I am going to go out on a limb by doing my own hair for the Emmys without any stylists. I am going to use Dove Hair Care products for five days, get my hair in great shape and I am going to rock the red carpet. I am doing all of this to help women realize the potential of their own hair and feel more confident every day."

We love it. We've been big fans of this Dove campaign for months now.

While working with Larter, Dove Hair Care uncovered that it often takes a team of stylists - two hours or more in a styling chair with curling irons, hot rollers, flat irons, foam wedges and products - to create celebrity camera-ready "Hollywood" hairstyles.

The company believes that such styling processes are unrealistic for women to achieve every day. However, according to a recent survey, nearly 60 percent of women believe that these images in the media set the standard for beautiful hair.

Pre-teen and teenage girls can be particularly affected by unrealistic beauty images in the media. Girls need to start embracing the hair they have at a young age, which is why Larter joined Dove Hair Care today in New York at a session designed to help build self-esteem in pre-teen/teen members of the Girl Scouts of the USA.

Serving as a positive role model, the Niki Sanders-portrayer inspired attendees to love the hair they have by sharing her personal experiences.

"I believe in the Dove Hair Care message and I am excited to take a stand for real beauty," said Larter. "I have learned to love my hair and I hope girls and women of all ages do the same."

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.

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