As Gossip Girl picks up more and more mainstream attention, there are few better examples of its acceptance into pop culture than this:

The New York Times recently interview creator Josh Schwartz. Here are a few highlights from the conversation:

Was the goal to create a Manhattan version of your hit tribute to California hedonism, "The O.C."?
I think it's an entirely different thing. To me, one of the biggest difference between the two shows is that New York City is a character in "Gossip Girl."

But not a very appealing character — an ally in decadence among kids who hang out at the bar of the Palace Hotel and practice underage drinking.
I think it's actually a very romantic view of New York. I don't like shows that feel like they're judging their characters.

How is the show doing?
It's the No. 1 new show among teens. In New York, the show is kind of a crazy-huge thing already.

Do you give money to any charitable organizations?
I do. I give a lot back to U.S.C. And to my high school, the Wheeler School, creating scholarships for kids.

What kind of kids? For needy kids, or for gossip girls?
Not for the gossip girls. For the kids who otherwise can't afford it.

Are you a gossip?
Not really. I'm too afraid of getting caught.

Steve Marsi is the Managing Editor of TV Fanatic. Follow him on Google+ or email him here.