Netflix to Offer Heroes Online

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Netflix has sealed a deal with NBC Universal to begin offering online episodes of Heroes. The episodes will appear on Netflix's website the day after they air on NBC.

Under the agreement, Netflix subscribers will also be able to view past episodes of other NBC series, including 30 Rock, Friday Night Lights and The Office, via rented DVD or on Netflix's website.

The Bennets

According to Netflix content acquisition VP Robert Kyncl, the deal is part of a larger effort to start offering more TV content on its website. Currently, about 20% of the company's traditional DVD rental business consists of TV properties; Netflix is looking to assign the same percentage in the digital space.

"Netflix's aggregate content on DVD right now is 90,000 individual titles," Kyncl said. "My mandate is to continue increasing the availability of the same content in digital. We currently have 5,000 titles available. Our goal is to increase that in order to offer our subscribers multiple delivery options."

For NBC, the Netflix deal is the third prong in its off-network Heroes strategy, which gives the online movie rental service the exclusive subscription video-on-demand rights to the show.

"This deal reflects the changing landscape of the entertainment marketplace and our objective of finding new buyers that complement our traditional customers," said NBC Universal Domestic Television Distribution exec VP-general sales manager Frances Manfredi.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.


Heroes Quotes

I'm back.

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Mohinder: (voiceover) There are many ways to define our fragile existence; many ways to give it meaning. But it is our memories that shape its purpose and give it context. The private assortment of images: fears, loves, regrets… for it’s the cruel irony of life that we are destined to hold the dark with the light, the good with the evil, success with disappointment… this is what separates us, what makes us human. And in the end, we must fight to hold on to.

Heroes Music

  Song Artist
Song Road to Joy Bright Eyes
Song Mustang Sally Wilson Pickett
Song I Want It That Way Backstreet Boys