Jane Pratt to Star in Reality Show

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Jane PrattJane Pratt, the founding editor of Jane and Sassy magazines, is set to star in a new VH1 reality show called American Ugly.

It's being billed as a reality TV rehash of ABC's hit series Ugly Betty. Interestingly, sources say Pratt wasn't the first fashion editor considered for the series.

Brandon Holley - the editor who took over Jane after Pratt was pushed out in July 2005 - was approached about the gig in late spring but wasn't interested.

From there, former Seventeen and Cosmogirl editor Atoosa Rubenstein was offered the role, and actually accepted it. But shortly before the pilot was to be shot, Rubenstein backed out, electing to focus on her own projects.

No word yet on when American Ugly premieres.

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Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.