It's being billed as a reality TV rehash of ABC's hit series Ugly Betty. Interestingly, sources say Pratt wasn't the first fashion editor considered for the series.
Brandon Holley - the editor who took over Jane after Pratt was pushed out in July 2005 - was approached about the gig in late spring but wasn't interested.
From there, former Seventeen and Cosmogirl editor Atoosa Rubenstein was offered the role, and actually accepted it. But shortly before the pilot was to be shot, Rubenstein backed out, electing to focus on her own projects.
No word yet on when American Ugly premieres.