As the World Turns Fans Begin Kiss Campaign
Fans of As the World Turns - and, specifically, the gay couple of Luke and Noah - have begun a "Kiss Campaign." Its goal?
To coax CBS and Procter & Gamble Productions into giving these cuties another on-screen liplock (especially since some primo opportunities were conspicuously dodged in recent weeks).
"Soaps, like all businesses, live and die by consumer response to a product," campaign founder Jerome wrote at AfterElton.com. "And while email complaint letters certainly get noticed, it's the more-grandiose gestures that usually succeed in eliciting a response."
Therefore, Jerome is calling on Luke-Noah (Van Hansis and Jake Silbermann, respectively) supporters to flood CBS Daytime Programs SVP Barbara Bloom with Hershey's Kisses.
"The symbolism," Jerome notes, "is obvious."
Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter.
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January 13th, 2008 7:40 PM
I think you should leave well enough alone. You do one thing and upset the other half of the viewers. Already I know people who are ready to stop watching the show. Not only because of the Luke and Noah story, but the bad storylines and the veterans that have been let go. Why make matters worse.