NBC has renewed The Celebrity Apprentice for a second season. Next year's edition will premiere in January 2009.
"This revved up installment of The Apprentice has been a game changer for the series," said NBC executive Craig Plestis. "As the rest of this season unfolds, you just keep watching, these episodes have been more thrilling than any season before...
We are blown away by the casts drive, energy, and passion to not only play the game but also to raise a lot of money and awareness for important causes. There's no other show like it to prove your business brain and we are already getting calls from high-profile celebrities who want to challenge themselves in Season 2."
The Celebrity Apprentice's currently airing first installment has averaged 9.3 million total viewers and a 3.9/10 rating/share in the Adults 18-49 demographic in its first four broadcasts.
"Millions of viewers have spoken and made Celebrity Apprentice the No. 1 show on Thursday nights so far this year," said Donald Trump, failing to thank the ongoing Writers Guild of America strike for helping the show achieve that honor, of course.