Known as "I Saw You On TV," the label will spotlight on unsigned artists. Specifically, Rupert tapping into the talent pool created by reality TV, those who have not only the skills but also the personality and familiar face to connect with the public.
He plans to release three volumes: Comedy, Video Game Composers, and Reality Stars, in May. The CDs will be supported by artist tours and more volumes will be announced throughout the year.
Boneham won $1 million when he was voted America's Favorite Player during Survivor: All Stars.