Visitors to Times Square in New York City are likely familiar with The Naked Cowboy.
This is a man - dressed in his underwear and a cowboy hat - that sernades tourists on the sidewalks. And he's just landed his own reality show!
The series will be developed by the producers of the upcoming Hulk Hogan's Celebrity Championship Wrestling and is described as American Idol for street performers.
However, unlike the lesson Simon Cowell tries to hammer home every week - this is a singing competition! - the new show will be style over substance.
"I'm looking for character more than anything," said The Naked Cowboy. "You could be the greatest musician in the world, but if you stand in jeans and a T-shirt next to me, no one will notice you."
Polish up those vocal chords and get out those thongs, people!