Despite widespread buzz yesterday that a new show was in the works, it appears the latest round of Gossip Girl spinoff rumors are untrue, according to E! Online.

Yesterday's Star magazine article - which we noted did not cite any official confirmation by the Gossip Girl producers, nor did it contain any sources identified by name - reported that a young Lily and Rufus spinoff would begin filming in February.

Not the case.

Gossip Girl's producers and Warner Bros., the studio behind the series, now say, "Contrary to the rumors and false reports breaking in the tabloids, there is no approved concept and/or confirmation of a Gossip Girl spinoff at this time."

The Rufus-as-a-young-rocker concept was never meant as a series, but rather was a pitch for the show's upcoming Verizon-sponsored webisode series.

And as executive producer Josh Schwartz first revealed to me a little while back, that concept was scrapped in favor of the upcoming Dorota webisodes.

Gossip Girl spinoff rumors are nothing new.

There was talk last season that Taylor Momsen's Little Jenny Humphrey might be getting a series of her own called The It Girl, but that was also debunked by Schwartz this summer.

According to insider sources, the CW certainly would like to build on the success of its marquee series, but for now, Gossip Girl producers want to focus on maintaining the high-quality Upper East Side stories as we know them now.

Steve Marsi is the Managing Editor of TV Fanatic. Follow him on Google+ or email him here.