True Beauty debuts on Monday.
On the new reality show, a series of pretty people will be followed around by cameras and judged on their inner beauty.
Former MTV VJ Vanessa Minnillo hosts, while model Cheryl Tiegs and stylist Nole Marin (America's Next Top Model) serve as judges.
Here's a look at the 10 contestants that will vie for a pile of cash and a spot in People's annual "100 Most Beautiful" issue...
Name: Julia Anderson
Occupation: Magician's assistant
Name: Chelsea Bush
Hometown: Brentwood, Tenn.
Name: Billy Jeffrey
Occupation: Vitamin store owner
Hometown: Lewiston, Idaho
Name: Laura Leigh
Hometown: Staten Island, N.Y.
Name: Ashley Michaelson (pictured)
Occupation: Designer's assistant
Hometown: Rochester, N.Y.
Name: CJ Miller
Hometown: Los Angeles
Occupation: Imaging software salesman
Hometown: Tampa, Fla.
Name: Hadiyyah-lah Fatimah Sa'id
Occupation: Audio engineer
Name: Monique Santiago
Occupation: Go-go dancer
Hometown: New York City
Name: Ray Seitz
Hometown: San Diego