True Blood spoilers warnings: this show is a gargantuan hit!

Sunday’s episode of the HBO drama attracted 4.4 million viewers, a new series high. The mark edges out the former record of 4.3 million viewers, which, of course, was earned the previous week.

With a third season already guaranteed, and its star gracing the covers of national magazines, True Blood is more than a popular show. It's officially a phenomenon.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.