Based on events from the third season finale of Mad Men, it was clear that Don Draper would be starting fresh when we saw him again.
His marriage was over and he had started a new advertising company.
This fact was driven home by a recent trailer for the new season, as well as from these words from creator Matthew Weiner when asked about this summer's episodes:
“[They're] about stripping away the things these people think define them. Once they’re taken away, they just may have to look at who they really are.”
It appears as though that's exactly what Don is doing in the poster below, doesn't it?