Archie: The man who ordered the poutine. I overheard him at the poker game and I think he’s planning something bad. He said you’re getting sloppy and...and that action needs to be taken. I’m telling you, Mr. Lodge, so you can protect yourself in case there’s some kind of coup.
[Hiram turns around slowly]
Hiram: Thank you, Archie. You can go back to the party now. Check on my daughter. I hear she’s having a good time.
[Archie leave and Hiram sits at his desk]

FP: Penny’s a cobra, but mutilating her...that’s the kinda thing you don’t come back from, Jug.
Jughead: Yeah, like stuffing a teenager’s body in a freezer.
[FP gets frustrated and pushes something]
FP: Keep your mouth shut! Tall Boy was right. You brought the Northside down on us! Serpents are losing their dens because of what you what you wrote.
Jughead: [Jughead throws something] And yourself! You’re using my article, and they’re using what happened to the statue of General Pickens, as an excuse to justify something they’ve already been doing.
FP: What? You think you’re a hero, Jug?! Cutting up women, bringing the temple down right on our damn heads. You...will be the death of us. Not the Northside. Not Penny. You.

FP: What’s your price, Penny?
Penny: Blood for blood. An eye for an eye. I want back in with the Serpents, and I want him kicked out.
[She looks to Jughead]
Penny: Oh yeah, one last thing, I want his tattoo carved off and I wanna do it myself...with a dirty knife.

Jughead: Why did you do it? Did someone put you up to it?
Tall Boy: Why is the Northsider here? This is Serpent business and this is Serpent land.
Jughead: She’s here because she’s one of us.
FP: You didn’t answer my son’s question. Why did you do it?!
Tall Boy: Because I am tired of seeing the Serpents going soft under your rule. And Hiram Lodge came by and wanted to stir up some trouble, he said if I took the hit he’d get McCoy and the cops to swerve all over us and cause some chaos.
Jughead: So, Hiram Lodge asked you to start a mutiny and you helped him? Why?
Tall Boy: Figured it’d be my change to get rid of you, Sunshine.

Riverdale Season 2 Episode 12 Quotes

Jughead: Why did you do it? Did someone put you up to it?
Tall Boy: Why is the Northsider here? This is Serpent business and this is Serpent land.
Jughead: She’s here because she’s one of us.
FP: You didn’t answer my son’s question. Why did you do it?!
Tall Boy: Because I am tired of seeing the Serpents going soft under your rule. And Hiram Lodge came by and wanted to stir up some trouble, he said if I took the hit he’d get McCoy and the cops to swerve all over us and cause some chaos.
Jughead: So, Hiram Lodge asked you to start a mutiny and you helped him? Why?
Tall Boy: Figured it’d be my change to get rid of you, Sunshine.

FP: What’s your price, Penny?
Penny: Blood for blood. An eye for an eye. I want back in with the Serpents, and I want him kicked out.
[She looks to Jughead]
Penny: Oh yeah, one last thing, I want his tattoo carved off and I wanna do it myself...with a dirty knife.