The Vampire Diaries Requests: Starve a Vampire. Donate Blood.

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As a vampire series following on the heels of the Twilight Saga and True Blood, The Vampire Diaries knows it must differentiate itself in some way.

Enter a show-themed blood drive, a unique, charitable campaign that will help save lives and spread the word about this CW drama.

In conjunction with the American Red Cross, The Vampire Diaries is sponsoring a blood drive that will take place across 230 high school and college campuses around the country, according to Stephanie Millian, director for biomedical communications at the Red Cross in Washington.

Blood Drive

The Red Cross is also working with the network “to produce a public service announcement that will feature members of the cast,” Millian told The New York Times.

The partnership is “an opportunity to engage the younger members of our communities,” she added, adding that Americans between the ages of 16 and 22 represent “25 percent of our donors."

Damon Salvatore may disagree, but this sounds like an awfully cool idea.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.


Vampire Diaries Quotes

You want a love that consumes you. You want passion and adventure, and even a little danger... I want you to get everything you're looking for. But for right now, I want you to forget that this happened. Can't have people knowing I'm in town yet. Goodnight, Elena.


Damon: You know what they are? Children. Like lighting a candle's going to make everything OK, or even saying a prayer. Or pretending Elena's not going to end up just like the rest of us murdering vampires. Stupid, delusional, exasperating little children. And I know what you're going to say: 'It makes them feel better, Damon.' So what? For how long? A minute, a day? What difference does it make? Because in the end, when you lose somebody, every candle, every prayer is not going to make up for the fact that the only thing you have left is hole in your life where that somebody that you cared about used to be. And a rock with a birthday carved into it that I'm pretty sure is wrong. So thanks, friend. Thanks for leaving me here to babysit. Because I should be long gone by now. I didn't get the girl, remember? I'm just stuck here fighting my brother and taking care of the kids. You owe me big.
Alaric: I miss you too, buddy.