Peggy: No. Cancel it. What about the moon landing?
Don: It was a success.
Peggy: No, DON, I have to talk to people who just touched the face of God about hamburgers!

We both know you're in the acquisitions business. You should buy the whole company. Because I have a vision. All our accounts, our cutting-edge computer and the employees I know to be worthy as an independent subsidiary of McCann. You just lost Burger Chef, we may win it, and then you'll still have it. And I'll have my company without Jim Cutler and all that baggage from CGC.

Roger

Well, I've given this a lot of thought and I believe that we should do everything we can to keep Jim from breaking up the agency.

Don

Hanes calls them Leggs.

Joan

Don: Rachel.
Rachel: Yes?
Don: You're not just smooth. You're Wilkinson smooth.

Roger: How about a little dignity?
Ken: You're firing me!
Roger: Yes, but you're going to get a generous severance package if you help Pete secure all of your accounts. Including DOW.

Peggy: Should we have lunch?
Joan: I want to burn this place down.
Peggy: I know. They were awful. But at least we got a yes. Would you have rather had a friendly no?
Joan: I don't expect you to understand.
Peggy: Joan. You've never experienced that before?
Joan: Have you, Peggy?
Peggy: I don't know. You can't have it both ways. You can't dress the way you do and expect...
Joan: How do I dress?
Peggy: Look, they didn't take me seriously, either.
Joan: I don't dress like you because I don't look like you and that's very true.
Peggy: You know what? You're filthy rich. You don't have to do anything you don't want to!

You'd rather find new creative than pick a girl?

Don

Stevie: Johnny said you were the kinda girl who doesn't put up with things.
Peggy: Really? What else did Mathis say?
Stevie: He said you were funny and that you were fearless.
Peggy: [chuckles and hands him her cannelloni] I love veal.

I haven't taken a vacation, well, ever.

Peggy

Ken: Roger, I just wanted to let you I won't be collecting severance.
Roger: You got another job! Good for you. You're still entitled.
Ken: My signing bonus from Dow is so big it feels like a second helping.

Diana: What do you want?
Don: I want to eat dinner with you, even if it's five minutes at a time.