So smells elicit emotions rather than arousal, leaving us nowhere.

Dan

Bill: As much as I would like to take you upstairs...
Virginia: Having my mother arrange it is...grotesque...at best.

Dan: Look, I've made a fortune covering unpleasant smells with lemon, perfume. But I have no idea how to market the smell of...
Lester: Stink?
Virginia: Actually what we're smelling is Lester's bacteria. That's what's giving off this unpleasant high school locker room tang.
Lester: You're welcome!
Virginia: And what we'll be experimenting with, hopefully, is the subliminal scent.
Dan: The smell behind the stink.
Virginia/Dan: The holy grail of attraction.
Bill: Or, we can call it a love potion.

You know, the purpose of this evening wasn't to make you sigh, in despair, anyway.

Bill

Let's be honest, Bill. What we had was about as honest as two amoeba in a petri dish.

Virginia

Joy had an apartment! She was one foot out the door. As far as she was concerned, your marriage was over. There. No more mollycoddling.

Libby

Masters of Sex Season 3 Episode 6 Quotes

Bill: As much as I would like to take you upstairs...
Virginia: Having my mother arrange it is...grotesque...at best.

So smells elicit emotions rather than arousal, leaving us nowhere.

Dan