Zach Braff is going his thing for TV once again, and this time it's all on his terms.
Based on the podcast StartUp, Alex Schuman (Braff) is a brilliant radio journalist, husband and father of two who is about to do something crazy – quit his job and start his own company.
He quickly discovers it’s going to be a lot harder than he thought.
But when you can't even give someone an answer about what it is you do, you know it's time to make a change.
It's difficult to ascertain exactly what the focus of the series will be, as I don't see any podcasting going on, but who cares?
The trailer is fun. There's spiffy music, Braff being Braff, and more hugging.
ABC shows are keen on hugging for the upcoming season. So far, I've seen hugs, some of them group hugs, in every trailer.
Does that mean there's a theme afoot at ABC? If you didn't present your series featuring a hug, you were unlucky.
Alex, Inc., featuring a group hug with back tapping is right below for your viewing pleasure.
Oh, and a girl who says dirty things without realizing she's saying it. That will make for some great quotable moments.
We love quotes!!
Who's in for Alex, Inc.? Raise your hand!!