Alex, Inc. Trailer: Zach Braff Returns!!!

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Zach Braff is going his thing for TV once again, and this time it's all on his terms. 

Based on the podcast StartUp, Alex Schuman (Braff) is a brilliant radio journalist, husband and father of two who is about to do something crazy – quit his job and start his own company.

He quickly discovers it’s going to be a lot harder than he thought.


But when you can't even give someone an answer about what it is you do, you know it's time to make a change.

It's difficult to ascertain exactly what the focus of the series will be, as I don't see any podcasting going on, but who cares?

The trailer is fun. There's spiffy music, Braff being Braff, and more hugging.

ABC shows are keen on hugging for the upcoming season. So far, I've seen hugs, some of them group hugs, in every trailer.


Does that mean there's a theme afoot at ABC? If you didn't present your series featuring a hug, you were unlucky.

Alex, Inc., featuring a group hug with back tapping is right below for your viewing pleasure.

Oh, and a girl who says dirty things without realizing she's saying it. That will make for some great quotable moments.

We love quotes!!

Who's in for Alex, Inc.? Raise your hand!!

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ABC Quotes

Aren’t we judged by how we treat people? I don’t mean as doctors. I mean as people. Especially those who don’t have the same advantages that we have. We hire Shaun and we give hope to those people with limitations that those limitations are not what they think they are. That they do have a shot! We hire Shaun and we make this hospital better for it. We hire Shaun and we are better people for it.

Dr. Aaron Glassman

Why were you rude to me when we first met then nicer to me the second time we met and now you want to be my friend? Which time was it that you were pretending?

Dr. Shaun Murphy