We told you Simon Fuller had plans above and beyond American Idol.
The British television and music producer is adding a new division to his entertainment company in roder to promote a struggling fashion designer, Roland Mouret (pictured, right).
Mouret, 45, was well-known for a thigh-binding collection of skirts and dresses in 2004 that made a noticeable impact on his standing within the fashion industry. He enjoyed international attention when Scarlett Johansson wore a dress from his collection at the Academy Awards.
But his fortunes reversed the next season when he resigned from his label over a compensation dispute with its backers.
Now, however, Fuller has come to the rescue.
The new partnership between will be called 19RM, operated as part of Fullerâ€™s company, 19 Entertainment, which produces albums for alumni of American Idol and the British version, Pop Idol, with singers like Kelly Clarkson, Clay Aiken and Taylor Hicks.
Fuller began the company in 1985, setting records for chart-topping hits and expanding its scope to representation for celebrities like David and Victoria Beckham. He sold 19 Entertainment last year to the American music industry baron Robert F. X. Sillerman, whose CKX company has also acquired most of the Elvis Presley estate.
In a statement, Mr. Fuller, who is president of 19 Entertainment, described his interest in a fashion business as a â€œfinal piece of my 19 jigsaw.â€
â€œFashion is the glamour that makes the soccer player an individual, the movie star a sex symbol and the musician a trendsetter and idol,â€ he said.
An American Idol, perhaps.