Take that, Wall Street Journal.
On the same day the nation's leading business newspaper reported that time may be running out for the CW, the struggling network scored its biggest second best Monday night ratings. Ever.
The season finale of One Tree Hill and Gossip Girl provided the network with its most-watched Monday of the season, and its best Monday effort to date among its coveted adults ages 18-34.
Last week, the Wall Street Journal reported that advertisers had "cooled" on the network, that "at least" one of its owners was ready to bail on the operation, and that next season could be its last.The CW, a joint venture between CBS and Warner Bros., which was formed out of the demise of the WB and UPN, launched in the fall of 2006.
Though it was formed by addition, the math hasn't added up. As a whole, the CW averaged about 3 million in its first season.
With just days to go in this season, the CW is down to 2.6 million. And it's losing, not gaining ground among 18-to-34-year-olds.
Next season, the CW will go with its most cable-esque lineup yet, zeroing in on young females, aged 18-34, with its 90210 update, Gossip Girl, One Tree Hill and America's Next Top Model.
If nothing else, the CW will always have Monday. Gossip Girl got 3 million viewers this week, way up over its season average. One Tree Hill also closed strong with around 3.2 million.