As we talked about last week, Gossip Girl bad boy Ed Westwick is the new face of K-Swiss, a sports brand known for its iconic all-white sneakers.

The new ad campaign is called Pure Classics and was shot by Cory Schwartz at Spashlight Studios on Wednesday, November 5 in New York City. The ads will debut globally in February 2009 in the March issues of various magazines.

Here's a look at some Ed Westwick photos taken for the ads ...

Follow the jump for two more shots of Ed Westwick posing for K-Swiss ...

Steve Marsi is the Managing Editor of TV Fanatic. Follow him on Google+ or email him here.