Leighton Meester at Leighton Meester Sneaker Launch

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Smiling and looking gorgeous as always, Gossip Girl star Leighton Meester attended the launch of the Reebok “Top Down” sneaker by - you guessed it - Leighton Meester!

The amazing Leighton promoted the new brand at the Lady Foot Locker store in Herald Square on Saturday in New York City. Here she is signing autographs ...

Leighton Meester Sneakers

As the new face of Reebok, the 22-year-old Gossip Girl actress, who plays the fabulous Blair Waldorf, will be featured in ads for the sneaker brand later this year.

Co-star Ed Westwick, interestingly, is the new face of K-Swiss sneakers.

Click to enlarge more photos of Leighton Meester at Lady Foot Locker:

Sneaker Girl
Sneaker Spokeswoman
A Gossip Girl Great
Foot Locker Lady
Lighting Up a Room
The Main Event
Just Gorgeous
Sneaky Leighton

Steve Marsi is the Managing Editor of TV Fanatic. Follow him on Google+ or email him here.

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Gossip Girl

[to Jenny] That's the thing. You need to be cool to be queen. Anne Boleyn thought only with her heart and she got her head chopped off. So her daughter Elizabeth made a vow never to marry a man. She married a country. Forget boys. Keep your eye on the prize, Jenny Humphrey. You can't make people love you, but you can make them fear you. For what it's worth, you're my Queen. I choose you.