Smiling and looking gorgeous as always, Gossip Girl star Leighton Meester attended the launch of the Reebok “Top Down” sneaker by - you guessed it - Leighton Meester!

The amazing Leighton promoted the new brand at the Lady Foot Locker store in Herald Square on Saturday in New York City. Here she is signing autographs ...

As the new face of Reebok, the 22-year-old Gossip Girl actress, who plays the fabulous Blair Waldorf, will be featured in ads for the sneaker brand later this year.

Co-star Ed Westwick, interestingly, is the new face of K-Swiss sneakers.

Click to enlarge more photos of Leighton Meester at Lady Foot Locker:

Steve Marsi is the Managing Editor of TV Fanatic. Follow him on Google+ or email him here.