Just kidding. His heart belongs to Blair Waldorf and he's officially a one-woman man - at least for now. But you have to find the humor in Ed Westwick, in character as Chuck Bass, turning on the charm and romancing ... CW president Dawn Ostroff.

Here's Ed Westwick making his faux advertising sales pitch - possibly laced with romantic overtures - to Dawn at the network's 2009 Upfronts last week ...

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