Gossip Girl

Yes, you read that right. According to the N.Y.Times, on an average day at the Robert G. Salon in the West Village in Manhattan, Robert Gioria fields many different requests, but fueled by the same goal: to have "Blake Lively hair."

In the '90s, there was the “Rachel,” named for Jennifer Aniston’s character on the TV show Friends. Before Rachel it was the “Farrah,” for Farrah Fawcett.

As we know, Lively, 22, who plays Serena on Gossip Girl, has extra long, ultra-shiny blond tresses with a mussed-up tussle frolicking through the ends.

In other words, the woman and the tresses combine for "aspirational hair,” said John Barrett, whose salon sits atop Bergdorf Goodman in Midtown Manhattan. His clients “don’t just want the hair, they want the lifestyle.”

In the last six months, Lively’s cut - an exercise in studied dishevelment - has been his most requested. “I didn’t really realize the extent of it,” Blake said of her hair’s popularity, though she says she gets a lot of questions.

“It's always kind of odd, but unbelievably flattering.”

On Gossip Girl or in real life, Blake Lively's hairstyle is a popular trend - even an aspirational one for many women in New York City and beyond.

In fact, a Google search of “Blake Lively Hair” produces 713,000 results, many of them “how to’s.” Whether it works on just anyone is another story.

Some say Lively's look only works for tall, slim women, but clearly her hair appeals to all demographics. “Textured and Tousled," or "Curled and Swirled” styling is rising in popularity, rather than the flat-ironed look of seasons past.

This is attributed in large part to Blake Lively.

“I was born with a head full of hair,” said Blake, who maintains her look is mostly natural - no extensions, but some blond touched up by her stylist.

The only problem? "Some girls are born with amazing hair,” said one stylist, adding that hair like Lively’s “may set some unrealistic expectations.”

Hard to argue with that.