Stephen Amell as The Green Arrow: First Look!

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The CW is getting a major head start on its marketing for Arrow, the upcoming drama that stars Stephen Amell in the iconic comic book role of Oliver Queen/The Green Arrow.

By releasing the first promotional photo of Amell in costume! Already! Check it out now:

The Green Arrow First Look

WHAT DO YOU THINK OF YOUR FIRST LOOK AT THE CW'S THE GREEN ARROW?

Included along with the press release, Executive Producer David Nutter says:

“When I directed the pilot for Smallville, I knew that making Clark Kent relatable would be the key to audiences believing in him as a hero. Arrow is a different show - darker and harder-edged - but it’s the same core idea. We’re creating a real, believable world in which Oliver Queen can do incredible things. [Costume designer] Colleen Atwood’s great work on the Arrow costume reflects that effort.”

The official tagline for the series, meanwhile, reads:

After being marooned for five years on a remote island, former billionaire playboy Oliver Queen returns with a mysterious agenda and a lethal set of new skills that he uses in a war on crime.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.

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