In this case, just the clothing line. But Heidi Montag is always promoting the interests of Heidi Montag in some capacity.

Stephen Colletti and Lauren Conrad have got it goin' on ... or at least did, back in like 2005, when they were totally sort of going out.

Lauren Conrad's fashion show at LA Fashion Week was a hit ... we assume, anyway. It's Lauren Conrad! How could it not be.

LC stands for Lauren Conrad... and she stands for hotness! And reality TV guilty-pleasure entertainment, and California chic fashion. Nice, nice, nice.

Lauren Conrad is very pretty and very fun to cover as a reality TV site. But bring back The Hills, it's been so long!

Again, Heidi Montag makes the cover of Us Weekly. This is about as shocking as Britney Spears parading around with no panties.

Heidi Montag and Spencer Pratt will bid farewell to her stepbrother, Eric O'Hara, who died in an accident in late February 2008. Our hearts go out to Eric's whole family.

Heidi Montag is mourning the loss of her brother-in-law, Eric O'Hara, who was killed in an accident in Colorado. Our hearts go out to Heidi and her family.

These three stars of The Hills are looking like they want to star on Cashmere Mafia. Of course they have no jobs... well, not high-powered ones, anyway. But whatevs.

Lauren and Lauren - Bosworth and Conrad - film a scene for The Hills. We love both Laurens and look forward to the return of the reality show March 24.

For Heidi Montag and Spencer Pratt, it was just another day of trying to cash in on quasi-fame. Rock on, peeps.

Jason Wahler and Katja Decker-Sadowski are engaged. And reportedly banned from hanging out at her apartment.