Marshall: I hate labels. Have you ever thought about what it would be like if there were no labels on anything in the store?
Jason: Pretty random basically.
Marshall: Yes, okay. So people would take the stuff home and they would make it and eat it before they even knew if they liked it or not.
Jason: And I bet a lot of people would throw out a bunch of stuff that sucked.
Marshall: And I assert that the same amount of people if not more would find new things. New things that they loved.