Kelsey: Millennial was a big moneymaker. We took this company into the black and apparently we need to remind everybody of that.
Liza: Apparently we do.
Kelsey: Here’s what I’m thinking. We take Inkubator online and monetize it. We keep giving chapters to Vulture until the very end, and then if people want to finish the book, they have to pay to download the app that we create.
Liza: One question, how do we make an app?
Kelsey: I don’t know, but I’ve also never bound a book by hand.
Liza: I did once, but I get your point. We outsource.
Kelsey: Exactly, and Vulture has over 29.9 million monthly unique visitors and over half of their readership is female. I know those readers better than Charles. I know that they will follow Dylan to that app and buy the book.
Liza: OK, but all of this is going to cost money, and like Redmond said Dylan could take that book anywhere now. She’s going to want an advance.
Kelsey: I know. I’m going to use the money I have saved for a down payment on an apartment.
Liza: Kelsey, you can’t do that. Let’s just ask Charles for the money. Try a proof of concept for this app like a pilot program.
Kelsey: No, I am done asking. I was publisher here once. I know what I’m talking about. We keep shouting at Charles that Dylan is a good investment, and when we do, Empirical will pay me back. I believe in Dylan.
Liza: I believe in you.