Joe: What's this?
Junior: Just Mexican rap.
Joe: It's just as bad as American rap.

You think by putting on a collar God forgives you? I don't.

Lettie [to Ramos]

Margaret: You stole the vineyard. Took away everything he ever had. So let's cut to the chase. Am I thinking about buying those shares? I already bought them, and I am going to buy your company right out from under you, and there's nothing you can do about that.
Joe: It's not my company, it's my family's. If you take us on, you will lose.
Margaret: Tell Lettie Happy Anniversary for me. I can't believe you didn't invite me to your party. I'm only the mother of three of your kids.

I am so proud of you, son. I'm just sorry it took me this long to tell you that.

Joe [to Antonio]

I put my whole life into this company. I know you'll do whatever it takes to protect it. To the new CEO of Heritage House Vineyards. Now, don't screw it up.

Joe [to Veronica]

Michael: He, Ve. What's wrong?
Veronica: Am I a good person?

Margaret: Oh, Antonio. They are going to regret the day they turned their back on you.
Antonio: Us. It's good to be home.

Billy: What is your dream?
Juana: I want to be a teacher. Yours?
Billy: Don't laugh but, you see that house? I'm going to own it. The house, the Vineyard, one day this will all be mine. That is my dream, Juana, or, should I call you, Leticia?
Juana: I like Lettie.

Mateo: You son of a bitch! How could you do this? You climb up the ladder, and then you pull it up behind you, huh? Does that make you feel like a big powerful man? Like the American success story? I know who you really are Carlos Rincón. Your whole life is based on a lie, Joe! His whole life is based on a lie! My father told me everything before he left.
Joe: Before her left, huh? So right before he stabbed me in the back? Right before he put your mother in the hospital. Before he left your family for whores?

Lettie: Is that what you see when you look at my son? You see Billie looking back at you. And that poor Daniela? Thirty years ago, that was me.
Joe: I will always protect this company.
Lettie: Yeah? What about your family? What about your family, Joe? I no longer know who you really are.

Lettie: Why did you come back here?
Billy: You think this is easy for me?
Lettie: I made peace with it when I told myself you were dead. Then I walk in here the other day and see you --
Billy: Lettie, go home. Go back to my brother.
Lettie: Billy, why?

Promised Land Season 1 Episode 1 Quotes

You think by putting on a collar God forgives you? I don't.

Lettie [to Ramos]

Joe: What's this?
Junior: Just Mexican rap.
Joe: It's just as bad as American rap.