Charles Pratt, Jr. (pictured) is the new head writer on All My Children. He recently spoke with Soap Opera Digest about the challenges facing himself and the series ahead:

Digest: What attracted you to All My Children?
Pratt: I've always been a Julie Carruthers [executive producer] fan. We've worked together before and I just love her, and I love what she does on the show since she's been here. All the actors are just good actors, whether they've been on the show for years or they're new.

Digest: Let's talk about some of the problem areas on the show, starting with Fusion.
Pratt: I think I looked at Fusion as, not "What do we do with Fusion?" but as an opportunity, as we do with magazine publishing on a show like Ugly Betty. My gosh, a woman-run company, yet all they do is run around and chase after their romantic interests. These are working women; let's put them in the work environment and give them great, funny, romantic stories under that umbrella.

We've got the younger working women, put them up against the spoiled rich girls, Kendall and Greenlee, who are running it and seem to be so distracted by their romantic lives. There's great fun in that and relatability. My feeling is, rather than figure out ways to use it, that can become drudgery. Let's make it exciting! Let's make it a world we want to see. I think all of it's there.

Without it becoming a business story, you make it Greenlee vs. Kendall, rich against poor. I personally was confused with Kendall and Greenlee. When are they friends, when are they not? Best friends have little spats and disagreements, but they also know each other better than anyone in the world. We're going to clarify all of that.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.