As it emphasized in a recent first season promo, "Love Sucks" on The Vampire Diaries.

It looks like The CW is really playing up that tagline, as it's featured on a trio of new posters for the upcoming drama. Check them out:

Meanwhile, let's take a look at an extended description for the show's pilot episode. The Vampire Diaries premieres in September with the following set-up:

Following the death of her parents, Elena enters Mystic Falls High School. Along with her aunt, Elena is in charge of her troubled younger brother, Jeremy. During her first day at this school, she meets another new kid, Stefan.

Of course, Elena has no idea that Stefan is a vampire. As their connections grows stronger, we meet Stefan’s older brother, Damon. He shows up to wreak havoc on the town of Mystic Falls... and claim Elena for himself.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.