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Rich Sommer to Romance Ugly Betty

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Ugly Betty fans may need to observe a moment of silence in memory of Matt and Betty.

According to Entertainment Weekly, Rich Sommer has landed a potentially recurring role on the ABC series. The Mad Men star will play Jimmy, a love interest for the show’s suddenly-single main character.

A fireman, Jimmy will go on “the date from hell” with Betty, as described by a show insider. He'll debut in March.

Rich Sommer

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Ugly Betty Quotes

I've had to say good-bye more times than I may have like, but everyone can say that. And no matter how many times we have to do it - even if it's for the greater good, it still stings. And although we will never forget what we've given up, we owe it to ourselves to keep moving forward. What we can't do is live our lives afraid of the next good-bye because chances are they are not going to stop. The trick is to recognize when a good-bye can be a good thing - when it's a chance to start again.

Betty

She's like Liza at the pride parade..

Marc