How To Make It In America Review: Season 2 Premiere

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The second season premiere of How To Make It In America opened with our two fashion-focused friends living it up at the tail end of their trip to Japan.

The montage was a solid start to the season and oozed credibility as it featured pertinent brands like Ambush's POW jewelry. While they may have been "big in Japan," as the opening song chorused, The City That Never Sleeps was busy falling in love with another young design team, the New York Neanderthals, led by James Ransone of Generation Kill fame.  

"I'm Good" showed right away that Ben and Cam's business prospects were anything but. 

Ben and Cam Photo

Ben nailed their biggest problem when he asked Cam if he even knew what CRISP meant. They were so focussed on being associated with pop fame - from the Lulu D store to David's lofty promise to get Jay Z to their show - that they failed to address just what about themselves makes CRISP a desirable label.  Just like Rachel needed to realize it wasn't the dress she was trying on that made her boobs looks large and perfect, Cam and Ben needed to stop thinking an external influence was going to get them street cred. (Side note: Could Rachel be pregnant?)

Eventually, they began to see that the story behind the clothes is just as important as the materials its printed on if not more so.

Highlights for me included the nod to Gogo Yubari at the fetish show, Domingo policing the merchandise, and Rene's man going all Plaxico Burress and shooting himself in the store. I thought Ben feeling the effects of the high was a bit overdone; he is smoother than those scenes showed. Julie would never let a guy get edgy on her ass like she did, if he couldn't hold his smoke. Ben was one puff away from ending up in Debo's pigeon coop. 

Ben and Cam continued to roll their eyes at Rene and his incessant pushing of Rasta Monsta, but they can't knock the guy's hustle. I just hope he can smooth things out with Debbie. He did have her back, even if it meant posting it all over Orchard Street. 

Overall, it was not a bad start to the season and there was no shortage of already memorable quotes. I was glad they didn't try to jam too much into the premiere and am very excited to see the sophomore season unfold as it will feature guest stars like Gina Gershon (HBO's Eastbound & Down) and Andre Royo (HBO’s The Wire)


Editor Rating: 3.0 / 5.0
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User Rating:

Rating: 4.4 / 5.0 (35 Votes)

Yea I totally agree with you on the Turtle thing when I first watched this series I thought maybe they were going for the Chase & Eric angle with Ben being The Chase of the two, But now I see you're point. Also I totally agree with what you stated about not putting too much into the first Episode. It all felt well balanced for a season premiere. Only thing is I wish they would give the other characters solid story lines like Domingo and Caplin,I mean besides Rachel who else really gets focus besides Ben,Cam and Rene? but I suppose it's better to establish you're main characters first.

C f ohara

Thx Tony I figured as much...but come on Ben...act as if. The neanderthals weren't climbing the walls were they? I just thought it was over done. If we are supposed to buy into the idea that these two are legit they need to go back to showing the guys who moved red ropes at Avenue. To use Entourage as an example I imagine the writers want Ben and Cam to come across more like Turtle as opposed to Johnny Drama and Eric.


The reason Ben's high was so overplayed is because the joint was laced...

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How To Make It In America Season 2 Episode 1 Quotes

My mom can't be our only customer guys.


All I see are a bunch of dicks.