Joe Bennett is a multi-billionaire whose convinced his money and power can get him anything he wants.  That is until he meets Victory Ford.

Joe firsts asks Victory out through his assistant

In season 2, Joe is partnering up with Victory as her no-so-silent partner in his new store.

Joe Bennett Quotes

You know what they say, all men are asses and all women are crazy.

Joe

Joe: My times is worth about $5,000 a minute. I'm not saying you're not worth. If I had called you myself and you turned me down it would have cost me $20,000.
Victory: Surely you could afford that.
Joe: It's not what I can afford, it's what I choose to afford. I don't have to do anything I don't want to do. So you know if I choose to be with you it's cause I want to be.

Lipstick Jungle Quotes

I want you back in my life. I don't want to walk around hurt and angry and someone I'm not.

Victory

Kirby: I was just trying to keep up with you, you deserve the gold
Nico: I already have the gold