Roger Sterling: Look, I want to tell you something because your very dear to me and I hope you understand it comes from the bottom of my damaged, damaged heart. You are the finest piece of ass I ever had and I don't care who knows it. I am so glad I got to roam those hillsides.
Joan: Stop it.

Nostalgia - it's delicate, but potent. Teddy told me that in Greek, "nostalgia" literally means "the pain from an old wound." It's a twinge in your heart far more powerful than memory alone. This device isn't a spaceship, it's a time machine. It goes backwards, and forwards... it takes us to a place where we ache to go again. It's not called the wheel, it's called the carousel. It let's us travel the way a child travels - around and around, and back home again, to a place where we know are loved.

Don Draper

I said congratulations, didn't I? Although, sometimes when people get what they want they realize how limited their goals were.

Joan Holloway

Doctor: So, Mr. Draper, you haven't had a physical in quite some time.
Don Draper: Yeah. I eat a lot of apples.

You are the product. You feeling something. That's what sells. Not them. Not sex. They can't do what we do and they hate us for it.

Don Draper

Peggy Olson: Sex sells.
Don Draper: Says who? Just so you know, the people who talk that way think that monkeys can do this. They take all this monkey crap and stick it in a briefcase, completely unaware that their success depends on something more than shoeshine.

Eugene: Hey Brooklyn, come home with me.
Peggy Olson: Nuh-uh.
Eugene: Why not? I live alone.
Peggy Olson: Why should I?
Eugene: [questioning] Because I like you, and we're having a good time, and I'm a good kisser and you know you want to.
Peggy Olson: Eugene, I'm in the persuasion business, and frankly I'm disappointed by your presentation.

Has anyone tried to save this yet, besides Leopold and Loeb over here?

Don Draper

You'll have to believe me that I'll forget this. I don't want you treating me badly because I remind you of it.

Peggy

Get out of here and move forward. This never happened. It will shock you how much it never happened.

Don

Either you make it through this thing or you keep it to yourself.

Pete

Psychiatry is just this year's candy pink stove.

Roger