All you have to do as the writing staff of an NBC show is incorporate positive mentions, or 'POS-MENS' of GE products into your program. For example you could write an episode where one of your character purchases, and is satisfied with one of GE's direct current drilling motors for off-shore or land-based projects.
Pete: So, first you thought he was illiterate and now you think he's lazy? Liz, you are racist. Liz: No, Tracy took advantage of my white guilt, which is supposed to be used only for good, like over-tipping and supporting Barack Obama.