Gossip Girl is here.
And over there.
This Saturday, if you happen to pass such major tourist spots as Times Square, Union Square, Central Park, Rockefeller Center and the Metropolitan Museum, volunteers will be handing out Gossip Girl "It" guides pointing out the hottest places in town to shop, hang or get a stone massage.
They'll also be giving out blinged-out "Kiss on the Lips" mirrors for your cell phone. (Kiss on the Lips is the cool-kid party featured in the show's first episode. You'll know about it in a week)
But that's not all.
If you're walking on Seventh Ave. or West Broadway, you might pass a large Gossip Girl billboard promoting the six main characters. The billboards feature speakers that play a two-minute audio loop of Gossip Girl gossip (voiced by actress Kristen Bell), catching you up on who the infamous "S" and "B" are.
If you have a Bluetooth device, you can even download promotional video clips of the show.
Last but not least, go to Times Square between 6 and 9 p.m. anytime this month and check out the Reuters and Nasdaq news tickers as they scroll info about the show and its characters.