Desperate Plea - Riverdale Season 1 Episode 4
The person with real power in the town of Riverdale is Mayor McCoy. Jughead wants to save the local drive-in and the mayor has the answers. Will Jughead's campaigning work?

Photo Credit:
Dean Buscher/The CW Network
The CW
Cole Sprouse
Riverdale Season 1 Episode 4: "Chapter Four: The Last Picture Show"
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Riverdale Season 1 Episode 4 Quotes

Veronica: What's happening out there? Do we know? Is it about me?
Jughead: I have a strong inkling, and no. Also, I'd let it go.
Veronica: Yes, but you're you and I'm me. You do you, girl. I'll be back.
[She leaves]
Kevin: What was it like before she got here? I honestly cannot remember.

If I would have known Mama Lodge was working as a waitress at Pop's, I never would've given Veronica a spot on the Vixens. It's off-brand and it sends a false message of acceptance.