If I would have known Mama Lodge was working as a waitress at Pop's, I never would've given Veronica a spot on the Vixens. It's off-brand and it sends a false message of acceptance.

Cheryl

Veronica: What's happening out there? Do we know? Is it about me?
Jughead: I have a strong inkling, and no. Also, I'd let it go.
Veronica: Yes, but you're you and I'm me. You do you, girl. I'll be back.
[She leaves]
Kevin: What was it like before she got here? I honestly cannot remember.

Betty: Ms. Grundy showed up in Riverdale a year ago, out of thin air. There is no record of her before that. Her Facebook, her LinkedIn account...they were all created a year ago. Before that she's a ghost, she doesn't exist. The only 'Geraldine Grundy' I could find was a woman who died seven years ago.
Archie: Where did you find all this?
Veronica: The deep web, the dark internet. Check it, it's all online...simple Googling.

Betty: Bobby pin.
Veronica: Okay, Ms. MacGyver.
[Unlocks box]
Betty: I learned that from the Nancy Drew detective handbook.

Kevin: Can I borrow the truck for the drive-in?
Sheriff Keller: You got a date?
Kevin: No, I'm going with Veronica.
Sheriff Keller: Ah okay. Isn't there a nice gay kid at your school?
Kevin: Yes, there is. Me.
Sheriff Keller: Alright. No cruising guys tonight. We both know what goes in those woods.
Kevin: Oh my God, Dad!

Riverdale Season 1 Episode 4 Quotes

Veronica: What's happening out there? Do we know? Is it about me?
Jughead: I have a strong inkling, and no. Also, I'd let it go.
Veronica: Yes, but you're you and I'm me. You do you, girl. I'll be back.
[She leaves]
Kevin: What was it like before she got here? I honestly cannot remember.

If I would have known Mama Lodge was working as a waitress at Pop's, I never would've given Veronica a spot on the Vixens. It's off-brand and it sends a false message of acceptance.

Cheryl