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Mad Men Series Premiere Ratings Sink to Lowest Since 2008

by at . Comments

It means nothing for the future of the series, but it's still worth noting:

The Mad Men Season 7 premiere aired last night to only 2.3 million total viewers, a 30 percent drop compared to the Season 6 opener and the least-watch Mad Men premiere since 2008.

Megan and Don

The AMC series, of course, is already in its final season, as seven episodes will air this year and seven more in 2015.

So the ratings mean very little, except to likely prove that Matthew Weiner, AMC and company made the right decision to end the drama before it grew stale in the eyes of viewers.

Did you catch the premiere? You can always watch Mad Men online via TV Fanatic if you need to catch up.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.

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My modified comment from the MM - season premier: Shows with a central or single character/story arc (e.g. Breaking Bad) are forgivable if the quality is great. But multi-character/story arcs are hard to follow IF too much time has passed between seasons. "Previously on" doesn't work; most people like to skip that dead time and get to the point. So in the end, who cares what happens to Don, Peggy, Roger, Joan, Megan, etc.? If I have to keep up with that many characters after a 6-12 month hiatus, I'd rather do it for a show that has that expectation built in, on say, Game of Thrones. But even GoT is beginning to push it, all the books have been written, hurry up with the TV adaptation and give us more episodes per season. Also if there is noticeable actor aging/maturing while the storyline timing has not, you have unforgivable viewer continuity issues (e.g. child actors entering their teens - GoT) - but I digress. ;-) Modern TV viewers have grown cynical with cable series that have both shortened the number of episodes, stretching the time between seasons, while wringing every last dollar from previous episodes/seasons through YouTube/iTunes/Amazon/ad embedded online streaming sales. No one wants to feel COMPELLED to watch previous seasons to get the gist of the season premier. You start to feel overly manipulated (like an ad agency's consumer target) and get angry with the cable channel on principle. But I digress again... Read more: