Llyod is Ari's lovable gay assistant. He comes from money and is definitely over-qualified to be merely an assistant, but he seems happy to have the role and be abused by Ari. Who wouldn't be?
Eric: Hey Lloyd. Is he decent?
Lloyd: Eric, I'll deny I said this but no. He is not decent. He's an awful human being
Ari: Get Dana Gordon on the phone! Tell her assistant if she does not call me back I will fuck her worse than I did in Cabo in '92.
Lloyd: Do you really want me to say that?
Ari: Improvise, Lloyd