Archie: Look, Jug, maybe you should go back?
[Jughead gives Archie a surprised look]
Archie: I’m fine. Really, dude, I’m going to be fine.
Jughead: Archie, no offense but Betty took down a serial killer last year. You can’t go for five minutes without being kidnapped or getting the c*** kicked out of you. And that was before you were marked for death by Hiram Lodge.

Joaquin: From the moment he was locked up, he was already marked.
Jughead: Marked with what?
[Jughead draws a symbol on his palm]
Jughead: This symbol? The warden branded on Archie’s hip … what does it mean?
Joaquin: No…
Jughead: Pick him up!
[Sweet Pea and Fangs lift up Joaquin to the tree]
Joaquin: Sacrifice. It means … it meant that Archie had to die. I’m sorry, Jug, I know he was your pal.
Jughead: Oh, Archie is alive, Joaquin.
Joaquin: Then it won’t be for long.

Hiram: Veronica, what do you think you’re doing here?
Veronica: I could ask you the same, Daddy. But I bet my answer is better than yours.
Hiram: Whatever scheme you’ve cooked up ends now.
Veronica: Sorry, Daddykins, this is gonna hurt you more than it’s gonna hurt me.
[Veronica stomps on his foot with her heel, the scene shifts to the bunker]
Jughead: Well played! You’ve impaled the dragon with your concealed weapon.

Jughead: You’re not seeing the big picture. “Eldirvare,” the realm of Gryphons and Gargoyles, is an anagram for “Riverdale.” The whole game is an analog for Riverdale. The game only exists in Riverdale, that’s why we couldn’t find it on the web.
Betty: Okay, well, that’s a weird coincidence.
Jughead: It’s not a coincidence, it’s all connected. It’s all one big narrative that’s still being written and played.
Betty: Okay, you need to calm down, Jug. Who’s telling you this?
Jughead: The game.

Betty: Jug, what are you doing?
Jughead: Betty, it’s all making sense. All of this is becoming clear. The game … the Gargoyle King. I’m on Level 3, and it’s only a matter of time before I ascend. And I get to beat him!

Penelope: I’ve heard of this game before. We shouldn’t play it; it doesn’t belong to us anyway.
[FP takes the game from her]
FP: “Gryphons and Gargoyles.” I thought this was an urban legend.
Fred: I heard some kids have been playing it at Seaside.
Hermione: I heard one of them had a heartache and died.
[Betty takes the game from FP]
Alice: In that case, we definitely have to play it. Right?

Betty: Ben’s death haunts me, Jug. He didn’t scream. Why not? I wonder because that’s one of their rules of Griffins & Gargoyles?
Jughead: Betty, that’s what we’re missing. There’s no rule book, there’s no players’ manual. But, what if that’s the key to all this? The way that Ethel, Ben, and Dilton talked about it is like a religion.
Betty: Yeah, or a cult.
Jughead: And every cult has its king.

Jughead: Please, Princess Etheline.
Ethel: Don’t call me that! You haven’t earned that privilege, and you’re definitely not worthy of the King’s scripture yet.
Jughead: Yes, but I want to be. I want to be worthy, Ethel. Could you show me how?
[Ethel gives side-eye to Betty before turning to Jughead]
Ethel: We meet tomorrow night at Dilton’s bunker. But, just you.
[Ethel looks at Betty]
Ethel: Sorry, Betty, but you’ll never worthy no matter how hard you try.
[Betty tries to suppress a smile]

Jughead: Is this the Gargoyle King?
Ethel: How do you know about that?
Jughead: Dilton started to tell me, but he only got so far. So is it?
Ethel: No. No, it’s the opposite. I made that talisman to protect Ben.
Betty: How do you even know Ben?
Ethel: He’s my boyfriend.
Betty: I’ve never seen you two together.
Ethel: We started dating this summer, and we spent a lot of time in the bunkers.
Jughead: What bunker?
Ethel: Never mind!
Betty: Ethel! What bunker?
Ethel: Dilton’s ... in the woods.
Jughead: Dilton Doily has a secret bunker in the woods?!
Ethel: It was our secret spot and Dilton’s too.

FP: Jughead.
Jughead: What did I miss?
FP: What you did brought ever Seprent I’ve ever known out of the woodwork. You would’ve been proud of them, boy. It looked like we were gonna win the day, but in the end, there were just too many Ghoulies. It ewas like shooting snakes in a barrel.
Jughead: Why? Why did you go?
FP: I wanted to avenge you.
Jughead: I had an agreement with Hiram Lodge.
FP: There was no stopping the others. They were churned up about you and Fangs, even though Fangs is ... alive.
Jughead: Fangs is alive?!

Jughead: Fangs getting arrested. The riot. The Ghoulies showing up the night of the riot, Penny in tow. None of this just happened.
Hiram: Jughead, I generally have no idea what you’re talking about.
Jughead: You’ve been buying up everything you could, but you couldn’t buy us. So, you paid the Ghoulies and Penny to go to war with the Serpents to finally get rid of us once and for all. How much is this costing you?
Hiram: I’m hanging up now.
Jughead: Because I have a counter offer. Mr. Lodge?
Hiram: I’m listening.

Fangs: It’s bad, Jones. It’s really bad.
Jughead: So, talk to me, Fangs.
Fangs: On the opening night of Carrie when you were backstage filming your documentary and found me in Midge’s dressing room, I wasn’t just carrying her notes.
Jughead: You were hooking up. And you didn’t tell Sheriff Keller? Jeez, Fangs, you know how guilty this makes you look?!
Fangs: I know! I know.
Jughead: Did you do it?
Fangs: Of course not!

Cole Sprouse Quotes

Veronica: What's happening out there? Do we know? Is it about me?
Jughead: I have a strong inkling, and no. Also, I'd let it go.
Veronica: Yes, but you're you and I'm me. You do you, girl. I'll be back.
[She leaves]
Kevin: What was it like before she got here? I honestly cannot remember.

Our story is about a town; a small town and the people who live in the town. From a distance, it presents itself like so many other small towns all over the world...safe, decent, innocent. Get closer though and you start seeing the shadows underneath. The name of our town is "Riverdale".

Jughead