Nostalgia - it's delicate, but potent. Teddy told me that in Greek, "nostalgia" literally means "the pain from an old wound." It's a twinge in your heart far more powerful than memory alone. This device isn't a spaceship, it's a time machine. It goes backwards, and forwards... it takes us to a place where we ache to go again. It's not called the wheel, it's called the carousel. It let's us travel the way a child travels - around and around, and back home again, to a place where we know are loved.

Michael: I feel bad for you.
Don: I don't think about you at all.

Don: What's on this?
Sally: Mrs. Butterworth's.
Don: Go get it...That's rum, read labels.
Sally: Is it bad?
Don: Not really.

Don: Why do we do this?
Roger: For the sex, but it's always disappointing.

Now that I can finally understand you, I am less impressed with what you have to say.

Don: Mohawk is going to insist on a regular copywriter.
Roger: Someone with a penis.
Peggy: I'll work on that.

I already said no, or should I leave so you all can do whatever you want?

I like sleeping alone, stretching out like a skydiver...Cool patches to roll onto. I just appreciate it more.

Don: Where are you going?
Stan: I'm gonna have that sandwich on my desk. I need to get to it before you do.

Don: How's it going?
Peggy: Did you park your white horse outside? Spare me the suspense and tell me what your save the day plan is.
Don: I don't have anything yet. The idea I had wasn't great.
Peggy: It wasn't great. It was terrible. I wanna hear the real one. Or are you just gonna pull it out during the presentation?
Don: This idea is good. I think we can get the client to buy it.
Peggy: No you don't or you wouldn't have questioned it.
Don: I'm going to do whatever you say.
Peggy: So you're going to pitch the hell out of my shitty idea and I'm going to fail.
Don: Peggy, I'm here to help you do whatever you want to do.
Peggy: Well, how do I know?
Don: That's a tough one.
Peggy: You love this.
Don: Not really. I want you to feel good about whatever you're doing. That's just the job.
Peggy: What's the job?
Don: Living and not knowing.

Fear stimulates my imagination.

That's not a strategy, that's two strategies connected by the word and. I can do "where the pros go" or I can do "everyone's welcome," not both.