Arrow Season 4 Poster: Aim. Higher.

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Aim. Higher.

Not "aim higher," but two separate words. That's the message on the (motivational?) poster for Arrow Season 4.

Arrow Season 4 Poster

There's not a lot different on this poster from the initial photo we saw of Oliver's spiffy new costume, so we're assuming there is a lot credence in the message. 

Word is we'll be seeing a happy Oliver Queen when he's called back into action upon his return to Star City, and that's going to be different. It will be nice (whether short- or long-term) to experience a hero driving his mission from a optimism instead of running away from his past.

Do you have any ideas what the singular focus of the poster might mean for the others, who have been protecting the city in his absence?

The Arrow Season 3 poster took a team approach before there was even much of a team, and now that there is, Arrow is standing alone. It's interesting, right?

If you need to catch up before the premiere, you can watch Arrow online via TV Fanatic.

Arrow returns to The CW on Wednesday, October 7 at 8/7c.

Carissa Pavlica is the managing editor and a staff writer for TV Fanatic. She's a member of the Broadcast Television Journalists Association (BTJA), enjoys mentoring writers, wine, and passionately discussing the nuances of television. Follow her on Twitter and email her here at TV Fanatic.


Arrow Quotes

You know Oliver, somebody once told me that secrets have weight. The more you keep, the harder it is to keep moving.


Curtis: I brought crogurts.
Rene: Crogurts?
Curtis: I didn't name them. I just eat them.