The best scenes on television almost always come with a catch.
Showrunners love to dangle the most satsifying moments in front of their audience's faces, and then abruptly take them away and leave viewers wanting more.
Related: 13 Love Triangles That Left Us Genuinely Torn
There's also the rare case of inconsistent writing, in which these moments are never again adressed on the show. So...what was the point of showing them exactly?
We created a slideshow below of 31 'ship teases that were downright cruel.
Joey and Phoebe kiss - Friends
Joey and Phoebe were always portrayed as a possible pairing, but it never quite came to fruition. When Joey kissed Phoebe under the impression that it was her twin sister, there was no denying the sparks flying between them.
Simon and Isabelle finally kiss - Shadowhunters
After waiting for the entirety of the series, Simon and Isabelle finally kissed in the Shadowhunters series finale. But, of course, there's a catch. Isabelle has Heavenly Fire running through her veins and can't touch Simon without risking both of their lives.
June is pregnant with Nick's baby - The Handmaid's Tale
Nick and June love each other and they were both ecstatic to find out about her pregnancy. But the catch was that they would be forced to give up their baby to the Waterfords.
Jon and Daenerys get together - Game of Thrones
Fans were waiting years for these two to meet, and when they finally do the chemistry between them is undeniable. However, it sucked for viewers to discover that they were unknowingly related during the middle of their sex scene.
Ricky and Amy get engaged - The Secret Life of the American Teenager
Ricky and Amy deserved better than their ending. They may have gotten engaged in a beautiful moment, but Amy ultimately leaves him at the end of the show. The showrunner did come out and say that the two do get married after the series ends, but we'd like to see it rather than being told about it.
Jeff and Annie kiss goodbye - Community
Community teased the relationship between Jeff and Annie from the get-go. They may have kissed in the series finale, but it was more of a goodbye kiss meant to leave things open-ended.