People of Kattegat. I told you that when I became King, my rule would be very different from that of Ivar's. And I mean to keep that pledge, Ivar built a wall around our town. He discouraged foreigners, outlawed free speech, and descent amongst our own people. Kattegat can only survive and grow prosperous through trade. Not conquest. That is my belief. This is your meeting. Your chance to come to me with whatever you want, and I will listen. I am but your humble servant.