Alan: Why are you so sure you're gonna lose?
Charlie: Because it doesn't matter who wrote the best jingle. It's about who has the sexiest product. That's why the awards always go to car and beer ads. Over-the-counter medications just aren't hip enough.
Alan: That hardly seems fair.
Charlie: Tell me about it. Encourage people to get drunk and drive fast, great, here's an award; relieve the heartbreak of vaginal itching, they don't even want to shake your hand